August 26, 2026|Our Thoughts|

Salary doesn’t keep the best admin candidates up at night. Leadership access does. Workload sustainability does. Whether the culture will actually use what they’re capable of does.

A lot of firms are still competing on the wrong line item, starting with the job posting. Build one around a calendar, an inbox, and a travel itinerary, and it’ll pull in applicants who can handle those tasks. It won’t pull in the admin professional capable of far more, because she’s learned the hard way: a posting written like a task list is usually an accurate preview of the job itself.

She’s not applying blind. She’s worked the job where the title said partner and the day-to-day said logistics, and she’s reading every posting for the difference now, whether or not she could put it into words if asked. Few firms ever notice she’s reading for it at all.

The Force Multiplier Knows Her Value

The best executive assistants are often called force multipliers, and the ones who are actually good at the job lean into that identity early, often before an employer has said anything about the strategic side of the role. They want to be trusted to do the things that optimize an executive’s time, not just fill it in on a calendar. They want to feel brought into the overarching strategy of the firm, not kept at arm’s length from it, watching decisions get made around them instead of with them.

That distinction between task processor and business partner sounds small. It isn’t. It’s the difference between a role that grows and one that stays exactly the size it was on day one, because nobody ever tested whether the person in it could handle more. Give her the calendar and she’ll manage the calendar. Give her the strategy and she won’t stop there.

This is also where firms lose their best people, and it rarely has anything to do with money. Executive assistants leave when they feel marginalized to the more tactical pieces of the role and never brought in as a business partner. Not because the paycheck stopped being competitive, but because the job stopped growing while she didn’t. The mismatch is rarely dramatic. It’s usually just a slow accumulation of moments where she could have been looped in and wasn’t, until the pattern becomes impossible to ignore. By the time she’s updating her resume, the decision was made months ago. Nobody in the office even noticed it happening.

Our own numbers tell the same story from the other direction. Nationally, close to one in three new hires walks away before the 90-day mark. Our fall-off rate at that mark sits at 3.42%, and our clients see strong 36-month retention across placements. The difference isn’t luck. It comes down to whether the person was hired to run a calendar or hired to be a partner from the start, and whether the firm kept its side of that agreement past the first few weeks, when the initial excitement of a new role wears off and the actual working relationship starts to take shape.

The Three Things We Listen For

Be curious, not judgmental. That’s the lens worth bringing to this specific question: what actually separates the admin professionals who stay from the ones who don’t.

Three things keep coming up. The first is how far ahead she thinks: whether she can connect the dots between the tactical world she lives in day to day and the high-level strategic priorities of the executive or the firm, instead of treating the two as unrelated. The second is ownership: whether she takes responsibility for projects and initiatives that were never formally assigned to her, and whether she cares about the office running more effectively as a whole, not just her own slice of it. The third is whether she’s earned enough trust to speak up: to voice process improvements, to build bridges between siloed parts of the organization, to be the person people actually turn to when something feels broken and nobody’s quite sure how to fix it.

None of that appears cleanly on a resume. It comes through in how she tells the story of a job she’s already done, and in whether she expected, all along, to be asked her opinion on what wasn’t working, rather than being surprised that anyone wanted to know. A candidate who has actually lived these three things does not need to be coached into talking about them. She reaches for a specific moment without hesitating, because it happened, and because it stayed with her long enough that she remembers exactly how it went.

These three things rarely appear alone. Find one, and the other two are usually close behind. That’s the whole test, which is probably why the strongest force multipliers are identifiable within a single conversation, not after months of watching them work.

Compensation Is Not the Whole Story

Salary is on the list. It’s rarely at the top of it, and treating pay as separate from culture and trust misses the point entirely. The two are connected, not competing considerations. A firm that pays well but keeps its assistant boxed into tactical work will still lose her to the firm paying slightly less that actually treats her like a partner, because the calculation the best candidates are running was never purely financial to begin with. It never was, not for the ones worth hiring.

The best admin candidates already understand this about themselves, usually because they’ve sat in the tactical seat before and know exactly what it costs to be capable of more and never get asked for it. By the time they’re in an interview, they are already screening for the difference between a firm that says it wants a business partner and a firm that has actually built a role for one, whether or not the job posting used either phrase. They’ve been burned once. They’re not planning on it happening twice.

That’s a hard thing to fake convincingly, and it’s an easy thing to get right honestly. It doesn’t require a bigger budget or a fancier title. It requires being willing to hand someone meaningful responsibility before she’s spent a year proving she deserves it, and then following through once she has it, in the small decisions as much as the big ones. Say partner. Mean it. Show it in the first month, not the third year, and keep showing it after that.

The firms that get this right aren’t offering something flashier than everyone else in the market. They’re offering the one thing the best force multipliers have been optimizing for the whole time, long before they ever became candidates: being trusted with more than the calendar. Extending that trust early costs nothing. Losing good people because nobody did costs a lot more than a search fee, and most firms never even see it happen. They just see the requisition open back up, and start again.