Meet the Team

Meet Lori Schechter Reed, Founder & President

Lori is a Baltimore native who learned the ropes with a well-known staffing firm in her hometown. As a proud Terp, Lori craved a return to the D.C. area where she launched her company’s office professionals practice. Those dotcom boom years were exciting as Lori and her team of Recruiters carved out a niche, placing Executive Assistants in fast-growing tech companies around Washington D.C.  In 2000, Lori married and moved to Los Angeles with her husband, stretching the Baltimore-based company into yet another region. It became clear that no matter where she worked there was always a need for an ethical, resourceful partner in the staffing space. LA was hard to leave, but Lori and her husband were expecting their first child in 2003 so they moved back to the D.C. area to be near family. This time, Lori was ready to launch her own firm and Schechter Reed was born. There is no shortage of firms in the staffing space, but Schechter Reed’s differentiator is in providing a rarely-found personal touch. Lori cares about the long-term success of her candidates and clients, even at the expense of a placement fee. She asks questions, listens, counsels and has deep relationships with trusted partners to whom she refers candidates and clients. When Lori isn’t working, she can be found playing volleyball or tennis, walking her beloved mutt “Charlie”, and traveling around and outside of the U.S.

Meet Kelly Wycinsky, Operations Manager

Kelly is a true D.C. area local who was born in Washington, raised in Bethesda and currently resides in Northern Virginia. For college, Kelly made her way to Syracuse University where she earned a Bachelor’s degree in Psychology and then returned to the nation’s capital in pursuit of a legal career. Within a short time, however, Kelly met with a career advisor and the recruiting profession kept popping up as a match. In 1999, Kelly gave it a shot and found her passion. By coincidence, Kelly joined the same global staffing firm where Lori got her start a few years prior. Kelly also worked on-site with one of the area’s largest government contractors in order to gain corporate recruiting experience. Through a mutual friend, Kelly and Lori were introduced in 2019 and Kelly has provided Schechter Reed with much-needed operations support. As a busy mom of three active boys, and a brown hound named “Penny”, Kelly has a full plate. However, we are so grateful that she finds time for Schechter Reed and are proud to have her furthering Schechter Reed’s commitment to humanize the placement process and build long-lasting relationships.

Liz Kreft

Meet Liz Kreft, Recruiting Manager

Liz Kreft made a career pivot into the recruiting world and has proven to be a natural fit. Liz’s early career was spent with two fast-paced software companies, helping clients manage their supply chains and implement best practices using the software. Liz loved traveling across the U.S. and Europe and thrived on the challenge of making every client happy and successful. In 2003, Liz left the workforce to raise her two children and approached motherhood with the same passion that fueled her first career. A York, Pennsylvania native and a Penn State graduate, Liz and her family have settled in Northern Virginia. While her two active teenagers, her Husky puppy “Evie” and her love of cooking keep her busy, Liz was hungry to re-enter the workforce. Lori and Liz met through their daughters’ volleyball team and Lori knew that Liz’s business-savvy, ability to read people and sense of humor would be a welcome addition to Schechter Reed.

Michelle Schmader

Meet Michelle Schmader, Recruiting Operations

Michelle Schmader is a DC area native and the proud mother of two UVA students and a lovable yellow Lab. She and Lori met in 2009 and this is their second time working together at Schechter Reed. Michelle began her career as an HR Generalist after completing her master’s degree. During her 4 years in HR, she realized that recruiting was her favorite part of the job, so she pivoted careers and devoted the next 13 years in the staffing agency and corporate recruiting space before leaving the workforce to focus on her family. In 2021, Lori reached back to Michelle, and was thrilled to have her return in a part-time recruiting operations role. Michelle’s recruiting experience arms her well to keep things running smoothly behind the scenes and we all appreciate her candor, sense of humor and recruiting insight.

Lucy Schratz

Meet Lucy Schratz, Recruiter

Lucy Schratz is the newest member of the Schechter Reed team. She is a hardworking mother of 5 who was born and raised in the DC area and now lives outside of Philadelphia. After several years in the field, Lucy began teaching an immersive online English class for students from China and Japan. She loved her work but found that the Covid pandemic introduced more stress and instability on teachers, and she set off on a different path. Inspired by her husband’s career in recruiting, Lucy found Schechter Reed. Many of the qualities that made her a great teacher- the ability to bring out the best in people, strong organizational and detail skills, a warm and consultative approach – were crucial for recruiting as well. She was empowered by the women on the team and felt right at home instantly. In her free time, Lucy enjoys going on adventures with her family, reading, cooking, and exploring the outdoors with her energetic rescue dog. We are so happy to have her on board!

Meet Lacy Callahan, Intern

Lacy Callahan is a part-time digital marketing intern for Schechter Reed and a third-year student at the University of Virginia. As a Northern VA native, she takes pride in working with a community so close to home. She first became interested in digital marketing through a training program at UVA. It was a perfect fit, requiring creativity, a love of writing, and the ability to analyze patterns. At Schechter Reed, Lacy has expanded those skills. She wears many hats, including maintaining social media accounts, writing copy, and even assisting with recruiting tasks. In her free time, she enjoys baking elaborate desserts, playing softball, and traveling to new places.