Phi Reed joined Schechter Reed following a career in management consulting and marketing. He is a veteran go-to-market strategist and digital transformation expert with over 15 years of experience. Following a couple years in Switzerland working in banking, Phil drove innovation at Booz Allen Hamilton, Proxicom, Volkswagen Financial Services, and Ernst & Young. As a Managing Director in EY’s Business Transformation Practice, he excelled in product strategy, customer experience optimization, and emerging technologies. Phil’s expertise spans automotive, consulting, and corporate strategy sectors. He leads cross-functional teams, streamlines processes, and delivers value for global organizations. Outside work, Phil mentors with Junior Achievement, fundraises for Breakthrough T1D, and pursues screenwriting, and lowering his golf handicap.  He is happy to be soundly and regularly defeated in tennis by his wife, Lori.